Two Advantages of Hiring an Ad Agency

Is it more cost-efficient for a company to delegate all advertising needs to an in-house employee? Or is it wiser to hire an outside agency?
Advertising can be to a brand what fuel is to a car, so it’s for good reason that a significant percentage of a company’s revenue is often invested in marketing and advertising. But who is most qualified to handle these vital aspects of a business? Would it be more cost-efficient for a company to delegate all advertising needs to an in-house employee? Or is it wiser to hire an outside agency?
Hiring an Ad Agency can save time and money. 

The on-boarding process for new employees hired to oversee in-house advertising is time consuming. Of course, even before that you must first find the right person for the job, which may be a quite a search in itself.  Once that person is found, it means taking additional time to guide them through the in’s and out’s of the company’s history, culture, current operations and future goals.  Their work afterward may involve researching your target audience, how to best reach that demographic, and identifying precisely what message will resonate with that audience.  Ultimately that individual must translate this information into an actionable marketing strategy.  In other words it takes time – time, time and more time. This may not be as efficient or effective as hiring an Agency that specializes in those tasks.

Besides time, there’s also the cost of hiring an in-house employee to head marketing and advertising. This means keeping someone on the payroll. On the other hand, hiring a team typically entails a reasonable retainer, or paying them only when they’re given a project.   In the long run, hiring an entire team of creative people may deliver a better ROI than hiring one person to take on all marketing responsibilities.

Hiring an Ad Agency brings in collective experience & a fresh perspective. 

A team brings collective experience to the table, which is an advantage that one person simply cannot offer. The right team is comprised of individuals who have years of training and skill under their belts, making them experts in their particular crafts. That includes business strategy, traditional and digital marketing strategies,  copy-writing, graphic design and more. Theresa Thao Kumse, an Account Executive with Rockit Science ad agency, says it best, “Businesses are experts in their own industry.  So, it makes sense that you would want an advertising expert to handle your branding, marketing, and communication efforts.”

Marketing teams have:
  • Access to the resources needed to conduct thorough market research
  • The collective know-how needed to develop an effective marketing message.
  • The personnel necessary to bring an effective message to market.

So, just like a homeowner would hire a professional electrician to fix a complex electrical problem, a business owner would do well to consider leveraging the abilities of an experienced advertising team when it comes to tackling advertising needs.

While every company’s advertising needs are different, it’s been proven that experienced ad agencies are able to draw huge results for large corporations and for small businesses alike. If you’d like to explore what an ad agency can do for your business, we’ve listed several of the agencies we’ve had the pleasure of working with below. Check them out and see which one is the best fit for your company!

Ad Agencys(Gulf South Offices)

Businesses are experts in their own industry.  So, it makes sense that you would want an advertising expert to handle your branding, marketing, and communication efforts.

-Theresa Thao Kumse

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